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Thursday, May 24, 2012

Building the Future with Hennessy V.S.O.P

Coming from a family who drinks on daily basis, I remember how I used to see the appearance of countless bottles at home when I was a kid. Back then we even have a bar with fancy glasses and the bottles which I could barely name them.

There is this significant image where it stamped in my mind, never goes off; I'm pretty sure that applies on you too.


hennesy
Taadaaaa!

Legends are shaped over time. Today, the world leading premium cognac , Hennessy V.S.O.P (Very Superior Old Pale), one of the world's most sophisticated spirits; has moved forward in a spirit of continuity with a new bottle and packaging design.

For almost two centuries, this cognac's personality and the production of the significant taste has gone unchanged. Member from Hennessy Tasting committee, Olivier Paultes emphasized on the selection, ageing, blending and maturation, the traditional characteristic never changed to provide it's elegant and exceptional expression.

Olivier Paultes

The official launch for unveiling of the new package design was held in Double Tree by Hilton last week.

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Chris Bangle,
who was the chief of design for BMW for more than a decade and a half, and who will forever be associated with the Bangle butt (BMW 5,6, and 7 series) now designed something outside the automobile business.

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Chris Bangle introducing the new design for Hennessy V.S.O.P.

Chris Bangle drew this cognac's new silhouette on the stage to demonstrate the new design of the bottle. This man surely play Draw Something better than anyone else!

The new Hennessy V.S.O.P design evokes a pyramid perspective, engraved the legendary arm and axe of Hennessy family into the glass itself. The symbolic Hennessy V.S.O.P oval label is now in dark grey ennobled with golden embossing a few mm from this.

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New bottle of course comes in a new box which it benefited from this renewal, giving its edges over to a more modern vision; anti-counterfeiting techniques for ensuring product integrity to the bottle were also developed.

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Fat Lou with the designer himself, Chris Bangle

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Evolution of Hennessy V.S.O.P design. 

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MHB Girls 

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The partners in crime.

Guests were invited for drinks and party in black room. Something that caught everyone's attention was the Hennessy 360 Glam Cam booth; guests were told to pose on the podium in the centre, while a 360-degree panoramic video of them were recorded.

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Fattybombom on the stage!

The usual gang and I had countless videos taken and I personally think this is the coolest one! :P



Did what we really good at again, and again. TAKE PICTURE!

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For Hennessy, the combination of design aesthetics and ergonomics with a never-ending quest for quality and security is indispensable. V.S.O.P has it all.



How the future is made? By designing legends.



Visit Hennessy Malaysia for more information.



xo loves,
louisexin


3 comments:

  1. You mean YOU had countless videos taken. :P

    Awesome night! Can't wait for Hennessy Artistry!

    ReplyDelete
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