Thursday, June 14, 2012

Hennessy V.S.O.P Cognac New Design

Yellow peeps! How's your week going so far? I'm fighting with my crazy working hours, so dead.
Anyway, remember the launch of  Hennessy V.S.O.P new design by Chris Bangle I went last month? I shall reveal the secrets behind it's new design for ya lovelies.

Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle chose to stabilize the bottle with a thicker base resembling a pedestal to distinguish the entire design.On the bottle itself, it is slightly accentuated the curve in the side, reinforcing the dynamic of its silhouette (by less than 1 millimetre).

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A hollow bottom is added to the bottle to adapt it for handling. Lengthened the bottle’s neck is was lengthened and its shoulders was straightened, stretching it vertically.
Two lines of perspectives were drew in the glass around the central label, creating an optical effect by structuring the front of the bottle with a pyramid perspective (a reminder of the notion of uplift, dear to V.S.O.P.)

CB Video Still 4Actually, this geometry attracts one’s regard toward the top of the bottle, where Chris Bangle chose to engrave the legendary arm and axe of the Hennessy family into the glass itself.

Revised the choice of paper and colours for the labels: a few millimetres from the arm and axe, the symbolic Hennessy V.S.O.P. oval is colored in a dark grey ennobled with golden embossing, a reminder of the alchemy of contrasts comprising it. The main label highlights this refinement with a shimmering gloss imprinted with clusters of grapes and vine leaves in the background as a subliminal reminder of the origins of the cognac contained in the bottle.


On the Hennessy V.S.O.P box, it has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined so that all we see is the bottle, dramatised by photographer Adam Savitch. The “Superior” quality of the cognac is evoked by the liquid splash of V.S.O.P. on the back of the bottle, a reminder of the curves of an “S”.

Lastly, one side of the box, called “Black Tie”, glorifies elegant purity on a black background decorated with a band of golden vine leaves, echoing the bottle’s label. This band is part of the heritage of the Hennessy V.S.O.P. box created in 1954, where it appeared in a red and gold version.

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On the security side, a laser stamp for the 35-cl, 70-cl and 3-litre bottles and a hologram of increased complexity (now with new horizontal lines forming a grape cluster) seal the cap. The “Superior” quality of the cognac is evoked by the liquid splash of V.S.O.P. on the back of the bottle, a reminder of the curves of an “S”.

Just take a look of the  video!

Log on to for more info. :)